Chinese tech giant Xiaomi currently has two immensely popular sub-brands, namely Redmi and Mi. The numerous products that come under these two sub-brands almost always end up being successful. Now it seems like the company is preparing for the launch of a third sub-brand whose primary mission will be to compete with Xiaomi’s domestic rivals including OnePlus, Vivo and Oppo.

Smartphone pics leaked on Weibo

According to a report published by Giz China, Xiaomi apparently took to Weibo ( the Chinese equivalent of Facebook) social media platform to make this announcement.

In fact, the post was also accompanied with alleged images of an unnamed device, believed to be the first Xiaomi smartphone under its third sub-brand. By the information provided in the picture, it appears like the device packs a simple look — similar to most of the OnePlus smartphones. The smartphone has an uncanny resemblance with the recently-launched OnePlus 5, Oppo R11 and R11 Plus smartphones.

What will the smartphone sport?

In other words, the smartphone can be seen sporting a dual rear camera setup. The rear sensors are located horizontally on the top-left corner of the body. Moreover, the camera on the device can also be accompanied with a dual-LED flash on the left side. Upon further observation, it can be noted that U-shaped antenna lines are located towards the edge of the device.

The smartphone sports a black matte finish but is expected to arrive in several other color variants as well.

According to a report published by Android Headlines, the speculated Xiaomi smartphone will apparently only be available offline. In other words, Xiaomi’s third sub-brand will most probably won’t make a sale of its upcoming devices on any e-commerce platforms.

Discuss this news on Eunomia

There is a high possibility that the upcoming Xiaomi smartphone will be available exclusively in the company’s Mi Home stores. However, this hasn’t been confirmed by the company as yet. Moreover, since the unnamed firm’s main motive is to deliver tough competition to the domestic players, it is being assumed that the smartphone at this moment launched will only be available in the Chinese market.

Several reports have suggested that the alleged smartphone in the image is Mi 6 Plus since Xiaomi has long been rumored to be working on this device. The device was initially expected to release back in April itself. However, that did not take place. Since the company hasn’t provided any confirmation regarding the same, it remains to be seen what exactly happens next.