Amazon is all set for an ambitious expansion plan. This is visibly evident from the number of brick-and-mortar stores that had to down their shutters because of their inability to compete with the online retail giant. Amazon even opened its own real-world bookstores — like the one in New York— doling out electronic products like Kindle e-book readers and Echo smart speakers.

Then there’s the recent multi-billion-dollar acquisition of Whole Foods, which had people excessively worried about Amazon ultimately selling everything people need and want.

There’s one other new feature that Amazon would like their loyal Prime customers—particularly those shopping for clothes to try out. Amazon calls it Prime Wardrobe.

A seven-day trial

Amazon has given American consumers another irresistibly convenient reason to shop online.The online retail giant is introducing the Prime Wardrobe service, which enables Amazon Prime members to order clothes online and have them delivered to their doorstep. The good news is that these customers will also get a one-week trial period to try out their new clothes. If the customers like the clothes, they can pay for them at the end of the week. If not they can return through the Prime Wardrobe delivery box for free. Amazon will also bear the shipping costs for the return.

Granted, the concept of Amazon Prime's latest feature isn’t entirely original. Other companies like Nordstrom’s Trunk Club and Stitch Fix have similar “try before buy” special programs for customers. With Prime Wardrobe however, the customer has the freedom to choose the items they want to try on. The choices cover all corners of clothing: wardrobe for men, women and children.

The sheer simplicity of Prime Wardrobe’s “try before buy” system can probably be traced to the Zappos online shoe store. Zappos quickly grew its business by promising and delivering free returns and exchanges for customer shoe purchases, no questions asked. It’s no wonder then that they were acquired by Amazon back in 2009.

Concept still in beta

Currently Prime Wardrobe is still in beta. Amazon Prime members are being invited to sign up for e-mail notifications once Amazon launches the service. A Prime Wardrobe user in the U.S can then order between three to 15 articles of clothing and accessories from Amazon, try them out and either pay for them or return them. To encourage more keepers, the service will offer a 10% discount to customers who keep three or four items in an order, and a 20% discount to those who keep five or more items.
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