Some of the biggest brands in the world are withdrawing their advertisements from YouTube, Google's video platform. The controversy began in the United Kingdom but has now spread to the United States. Telecommunication firms A & T and Verizon, in addition to car rental company Enterprise and multinational pharmaceutical GSK, have just removed their ads from the website. The Marks & Spencer supermarkets chain was the latest in the U.K.

Popular brands pull their ads

Before it also made the British government and major international brands such as Audi, L'Oreal, McDonald's, banks Lloyds, HSBC and RBS or customers in the country of Havas Group U.K, the British arm of the sixth advertising agency world's largest, Including the BBC.

The discord between the advertisers and the technology company comes as a result of an investigation by the U.K newspaper "The Times" that concluded that Google was placing advertisements alongside extremist videos of political and religious content.

Google apologizes after ads appear next to extremist content

Google, one of the most lucrative businesses in the world is losing the trust of its customers. That's why Brittin, Google's director in Europe, who attended a major advertising event in London said: "We regret that something like this has happened. We do not want it to happen, and we take responsibility."

Nevertheless, it subtracted a certain drama to him to assure that those announcements had not, in fact, had so many views.

Matt Brittin then hastened to promise that Google was taking the issue very seriously, investing millions of dollars and employing thousands of people to ensure that "bad publicity" fails to sneak onto the platform.

The technology giant is now facing two problems. On the one hand, there is a need to identify illegal videos that need to be removed from YouTube, On the contrary, Google has to determine which ones are legal but are not suitable for advertising. All those big brands will put their ads back on Google if these two problems get solved.