It's safe to say that 2017 has been a successful year for Russel Westbrook. After winning the 2017 NBA MVP title and leading his team to the NBA Playoffs, Russell Westbrook has inked a 10-year extension with Jordan Brand, which will be the most lucrative deal for one of the Jordan Brand athletes. The deal was negotiated by the Wasserman agency and Westbrook's agent, Thad Foucher. It will link the 28-year old superstar with Nike's Jordan Brand until the 2025-26 NBA season. This deal includes both off- and on-court signature sneakers, which is a new experience for Westbrook.
Until now, the brand has launched his two off-court signature shoes, called Westbrook 0.1 and 0.2.
Jordan Brand will design his signature on- court shoe
Now that a decade-long extension has been signed, the brand will start the process of designing Westbrook's signature on-court shoe. Westbrook's signature shoe is expected to represent Westbrook's fashion sense, which is very flashy and unconventional. It will be different from the other Jordan Brand shoes, according to sources.
Jordan Brand will make yearly donations to Westbrook's ''Why Not?'' Foundation
While Westbrook looks forward to a bigger creative influence in the process of designing his upcoming signature shoes and clothing, there is also another part of the deal that makes him proud.
That is the fact that Jordan Brand will make a yearly donation Westbrook's ''Why Not?'' Foundation. Westbrook's Foundation plans to open reading rooms and start many educational and sports programs for kids from Oklahoma City and Southern California.
The rise of Russell Westbrook
Even though he has been labeled as a star for a few years, in 2017 Russell Westbrook rose to the superstar status.
He is known to be a competitive player and a fighter, who aims to be the best. He doesn't want to play second fiddle to anyone, including Kevin Durant. That may be one of the reasons that the former NBA MVP Durant left Oklahoma City last year. Russell Westbrook saw Durant's departure as a chance to show everyone he is one of the best players in the NBA and that he can lead a team to the playoffs by himself.
He put up monster numbers last season, becoming the first player since Oscar Robertson to average a triple-double.
Oklahoma City adds Paul George to their roster
The Oklahoma City Thunder acquired Paul George via a trade with the Indiana Pacers in the offseason and are looking like one of the best teams in the NBA. Russell Westbrook is determined to win a championship for the Oklahoma City Thunder and maybe even secure a place in the Hall of Fame.
