Time Warner has announced plans to offer a new streaming entertainment subscription service aimed at child called Boomerang, focusing on animated shows from the libraries of MGM, Warner Brothers, and Hanna-Barbera. The announced project is based off an old program off the Cartoon Network program that had at one point been rebooted into its own premium network.
What can we expect from the new program?
With a self-proclaimed "massive cartoon library," there will be full seasons of shows like "Scooby-Doo," "Tom and Jerry," and "Looney Tunes." More modern shows will appear on the platform, including "Courage the Cowardly Dog," "My Gym Partner's a Monkey," and "Bunnicula." According to reports, there will also be new shows on the platform, which include a series said to be based on “The Wizard of Oz,” called "Dorothy and the Wizard of Oz," and an update of the “Wacky Races” franchise.
New content is also said to be added every week.
The program will have two payment option plans, either $4.99 per month (with a 7-day free trial) or $39.99 per year (with a 30-day free trial). According to reports, the service will be available on Apple and Android mobile platforms, in addition to being available directly online. It has been said that there are also plans to branch the service out to Amazon, Roku and Apple TV devices.
A video promoting the upcoming service has been released on Boomerang's official YouTube page.
Boomerang has its beginnings from back in 1992
Boomerang has origins in a program block that aired on the Cartoon Network channel, which aired syndicated classic children’s cartoons early weekend mornings.
Showcasing classic cartoons, the program proved popular enough to be spun-off into a network of its own.
Over the years, the network had become more experimental with its content, although it never broke away from the premise of showcasing classic content entirely. The network occasionally imports more modern cartoons from the Cartoon Network channel, for example, which includes the aforementioned "Bunnicula." In addition, the network aired an English version of the Italian cartoon “Puppy in My Pocket: Adventures in Pocketville,” which was unavailable on the main network. Added to that, the network has occasionally aired live-action shows, such as classic episodes of “The Addams Family” and “The Munsters” for a Halloween promotion.
