The NFL Super Bowl is a huge deal. Hundreds of millions of dollars have been invested into stadiums that have been built over the last 12 years. As we all know, there are big money prospects for any city that hosts popular events like the Super Bowl. The state of Minnesota has spent $348 million, with an additional $150 million from the city to pay for the U.S. Bank Stadium in 2016. On Sunday, fans will crowd the stadium and other venues to partake in the grand event.
Economic impact
Sales and profit margins typically skyrocket when there are thousands of fans pouring into a city to watch the big games.
Super Bowls usually generate anywhere from $30 million to $130 million for the city hosting the event. This was confirmed by sports economist Victor A. Matheson, who did an economic impact study for the Minneapolis Super Bowl. But you don't just get that income opportunity for nothing. What a city has to offer plays a big role in winning the bid. For example, to host the Super Bowl during the entire celebration, which lasts for 10 days, Minneapolis had to confirm that there were at least 24,000 hotel rooms within 60 minutes of the stadium to be able to accommodate visitors.
Hotel boom
The economic impact report suggests that 230,000 of hotel stays will be booked, in connection with the Super Bowl.
That's a lot of food, drink, and housekeeping! But hotel owners aren't complaining. The result is a favorable domino effect. Since there is more demand for rooms, there would be an increase in prices and this generates about $28 million in additional revenue. However, Economists warn that the earnings didn't necessarily stay in Indianapolis.
According to Stephenson, big profits go to the hotel owners and typically stay there.
Free Pizza
While a lot of money is spent, by the consumer, to bring in profits for the host city, there’ll be something that will be given away for free. As posted on Twitter, Pizza Hut says the chain will offer free medium two-topping pizzas to its Hut Rewards members.
But there’s a catch -- only if the players break one very specific record. If one of the teams score the fastest touchdown in Super Bowl history, earning those covered 7 points in the first 14 seconds of the game, Hut Rewards fans will get to take advantage of the special offer.
Pizza Hut wants to give America free pizza on Super Bowl Sunday: https://t.co/jZMTUil2Ix pic.twitter.com/H05juffoCz
— Food & Wine (@foodandwine) January 30, 2018
Economists believe that the profits aren't as big as they might appear at first glance. Do you think that they are right? How does your city or business benefit when hosting the Super Bowl? Let us know in the comment section below!