June is coming to an end and with it the month of Pride. But before the Pride festivities are over, Converse has once again launched a new collection in honor of the LGBTQ+ community. And this time around famous singer Miley Cyrus has joined them for the campaign.
With its new line of sneakers, Converse aims to celebrate the LGBTQ+ community and its members, and for this purpose, they have chosen to have as a collaborator a celebrity who's not only part of the community, but someone who also takes part in philanthropic work dedicated to it.
Yassss! I'm teaming up w @Converse ! I ❤️ the #Pride collection supporting the LGBTQ community! @happyhippiefdn #YesToAll ! 💜❤️💛💚💙 pic.twitter.com/znWbvHBXed
— Miley Ray Cyrus (@MileyCyrus) June 12, 2017
2017 Pride collection
For the 2017 campaign, as in previous ones, they have chosen their Chuck Taylor All Star model and modified it with vibrant rainbow designs. The theme and motto of this year is "Yes To All" and it features 22 different shoe models and 11 shirt designs. As shared by the company on their official web page, "Our 2017 Pride Collection celebrates this movement with bright colors and bold details, because when it comes to your authentic self, there are no limits."
This is not the first time the company has been involved in creating a collection for Pride, as they have been designing and launching them since 2014.
in LOVE with these 🌈💖 #Pride thank you @MileyCyrus @happyhippiefdn #YesToAll pic.twitter.com/c8CZ57qnG9
— tyler (@tylermccrane) June 21, 2017
The new collection can be seen and bought on the Converse website, where you can also read their official statement regarding the campaign, "Whatever your gender, orientation, identity, Converse believes everyone is free to be whoever they are." The company is donating the money from sales to the "It Gets Better Project" and "The Happy Hippie Foundation", both nonprofit organizations that work to help the LGBTQ+ community in different ways.
The nonprofit "It Gets Better Project" was founded in 2010, by activist and author Dan Savage and his partner Terry Miller to help prevent suicide among LGBTQ+ youth.
Miley joins a cause close to her heart
Singer Miley Cyrus is the founder of "The Happy Hippie Foundation", a non-profit that aims to help homeless LGBTQ+ youth.
Miley decided to create the organization in 2014 after hearing about the suicide of trans teen Leelah Alcorn. As stated on its website, the foundation "rallies young people to fight injustice facing homeless youth, LGBTQ youth and other vulnerable populations."
Love more. It's never tooooo much. It's never enough! Love Love Love! @happyhippiefdn pic.twitter.com/fG5qbiNjnU
— Miley Ray Cyrus (@MileyCyrus) June 12, 2017
In 2016, in an interview with Variety, Miley came out as pansexual, explaining that her first relationship had been with a girl and that from a young age she had felt part of the LGBTQ+ community.