The recent vote by Congress to overturn the Federal Communications Commission (FCC) rule regarding internet service providers (ISPs) selling their customer's browsing history has understandably concerned a lot of people in the country. ISPs can now basically track and sell their customer's browsing history without their permission, which is a big problem for those who want to keep their browsing habits confidential.
The porn industry's response
In response to a possible decline of visitors, two of the most visited porn sites in the world have now announced a new solution.
Following the vote to overturn the FCC ruling, Pornhub has now switched to a more secure protocol that is aimed at preserving their viewer's browsing privacy.
The website recently switched to HyperText Transport Protocol Secure (HTTPS) this week, which basically means that all of the content on the website becomes encrypted. HTTPS is, of course, more commonly seen on financial and e-commerce websites as it adds a layer of security that makes it difficult for hackers and third party software to track a user's activity within a particular site.
How it will affect porn site visitors
The switch to HTTPS is definitely a big step for Pornhub, but it still does have its limitations. ISPs and other third party software can still detect that a user has visited a particular website, but they will no longer be able to detect what type of content the user has watched or clicked on.
Search phrases that are typed, along with other input, will no longer be traceable.
Pornhub's mission to protect its clients
The porn website recently released a statement announcing its intention to have its other websites, specifically YouPorn, to also transition to HTTPS. YouPorn is revealed to make the switch to the more secure Communication Protocol next week, on April 4.
"As one of the most viewed websites in the world, it is our duty to ensure the confidentially and safety of our users. The data on our webpages will now be encrypted, making it significantly harder for third parties to penetrate," Pornhub's vice president Corey Price explained in the statement.
