Ivanka Trump, the eldest daughter of the POTUS, has been embroiled in controversies regarding her fashion brand early this year. However, product sales say otherwise as the brand has significantly benefitted from the publicity, according to reports. Apparently, department store chain Nordstrom completely dropping all of Ms. Trump’s range of products has not affected the clothing line’s revenue.
February of this year saw Nordstrom report poor product sales from the Ivanka Trump fashion brand, which is the reason why it had been delisted. Abigail Klem, president of the Fashion Line, dismissed the company’s claims, saying that the month of February was actually a high time for the brand.
In an interview, Klem stated that the brand was a top performer online, not only in Nordstrom but several retailers as well.
Ivanka Trump brand remains unshaken
While Klem decided not to reveal specific sales figures, market analysts seem to support her statement. According to Lyst, a London e-commerce aggregator, sales of Ivanka Trump products surged in February. An increase of 557 percent was recorded for the month of February, compared to last year’s sales. Meanwhile, January to February sales of this year saw a 346 increase for the fashion brand. "To see such an extreme spike in one month is completely unheard of and came as a huge surprise to us," Sarah Tanner said, spokesperson for Lyst US.
The Donald defends Ivanka
After her father became president, Ivanka, 35, filed a formal leave of absence from her fashion line. When the Nordstrom incident came to light in February, President Trump unleashed a tweetstorm in protest of the company’s alleged unfair treatment. White House adviser Kellyanne Conway even went on to say “go buy Ivanka’s stuff” during a live TV interview from the White House.
The reported spike in sales comes amid an ongoing boycott against any business interest of President Trump. A campaign critical of President Trump and his administration, called “Grab Your Wallet” has been launched to boycott retailers that carry any product related to the Trumps, causing several retailers to either limit the number of items or drop them completely.
