Apple made a small but strategically important acquisition this week. The tech giant acquired a tiny wireless charging Startup called PowerbyProxi. However, financial details of the deal were not disclosed to the public.
According to The Verge, the Cupertino-based company made some acquisition this week. The latest target is a New Zealand-based company that specializes in wireless charging technology that allows people to charge their mobile devices without using a charging cord.
The tech giant confirmed the deal to the New Zeland-based online publication Stuff.co.nz.
Apple is well-known in the tech circle for making some secret acquisition and projects. The company usually issues a recycled statement that neither denies nor confirms that a tech deal has taken place. Thankfully, the tech giant managed to release a statement about the acquisition news, saying only that the team will be a great addition to the Cupertino-based company.
About the target company
Not much information is known about this tiny New Zealand startup PowerbyProxi. However, the New Zealand-based news site Stuff.co.nz has managed to get some important detail about the background of this wireless startup.
According to Stuff.co.nz, the wireless startup PowerbyProxi was originally founded in 2007 by entrepreneur Fady Mishriki as a spin-out venture from the University of Auckland.
The tiny startup has developed a technology called Proxi-Module, a wireless charging modules that can adapt and integrate into a wide variety of products. The technology is capable of transferring 100-watts of power supply to other devices, which include consumer gadgets, medical equipment, and even drones. This suggests that Apple will likely have some plans to integrate the wireless technology into their flagship consumer devices like the MacBook.
PowerbyProxi’s wireless tech features a modular, waterproof design that claimed to offer the highest power density of any wireless solution on the market today. The startup has been working on the development of the Qi wireless charging standard and has already received funding for its wireless works.
Apple is a member of the Wireless Power Consortium, a multinational technology consortium that promotes wide market adoption of the wireless charging interface standard Qi.
The group currently has over 250 member companies, including Apple.
Right now, it’s still unclear how exactly the startup will help a very large tech company like Apple in its tech ambition. It also unknown whether Apple will stop or continue the startup’s commercial operations.Last year, Apple revealed to the world its plans for wireless charging. The company called AirPower, a wireless charging mat that can simultaneously charge up to three Apple products at once. The company plans to release it next year.
In other Apple-related news
Apple’s new iPhone X will be made available for pre-order, starting October 27, on the company’s official website and also the App Store app. The new smartphone will be rolled out in more than 55 countries and also in physical Apple Stores but on limited quantity only.
As mentioned on the company’s newsroom, the all-glass, stainless steel-designed iPhone X will feature an A11 Bionic chip with a neural engine for doing machine learning, immersive #d gaming experience and augmented reality. Additionally, there’s also a wireless charging feature a FaceID for delivering a new way to secure and do mobile payment via smartphone.
