Apple has taken the first step in making their video programming a reality by hiring former Sony executives to kickstart the project. According to the latest news, Jamie Erlicht and Zack Van Amburg who worked for Sony Television and is responsible for the success of "The Crown" and "Breaking Bad" will start working on the Cupertino, California-based company under the supervision of Eddie Cue, Apple's big boss in internet software.

This move from the giant tech company confirms its eagerness to provide the best and quality television shows for its subscribers.

Meanwhile, news suggested that this new project will help Apple retain its customers, who mostly decided to try other brands besides theirs. Apart from marketing their gadgets, the company is looking forward to doubling their earnings in terms of services and that includes the new project video programming.

Sony has not given any statement about Erlicht and Van Amburg's joining the Apple Company but has confirmed their departure from the company. Meanwhile, Sony's studio chief assured everyone that the department will be able to function properly and until such time they will be able to get replacements for the two. Sony has acknowledged their departure in a moving way but looks forward to being able to work with them as partners in the future.

Apple to capitalize on exclusive video programming

With over 1 billion gadgets sold in the market, Apple's video programming will succeed in terms of exclusive content. Other consumers need to double guess whether to change brands or not. Analysts believe that this new endeavor will benefit fans who are interested in getting Original Content rather than those taken from Netflix while paying the same amount.

BTIG analyst Rich Greenfield also put to rest rumors that Apple is buying Walt Disney, The Australian cited Reuters as saying. Apparently, the company's decision to create original content pushes the idea of buying the Disney company. In a statement by Erlicht, featured on Bloomberg he said, "We want to bring to video what Apple has been so successful with in their other services and consumer products — unparalleled quality."

WWDC 2017 news and update

Apple recently held its annual WWDC event where they introduced the all new 10.5-inch iPad Pro 2, the MacOS update and the iOS 11 plus some new updates on the MacBook Pro, MacBook and MacBook Air. While Apple's video programming was not highlighted at the recent event, it's likely that the challenge begins this year and fans can expect all original content in the future.