One of the nation's largest power companies has changed its name from Dominion Resources to Dominion energy. This change represents the names of all of the key subsidiaries, including Dominion Virginia Power. The new name unifies the company's brands throughout the 18 states where they serve more than 6 million customers.
The company's new name brings together all parts of the business under one common name. Even though electricity is Dominion Energy's largest product, the company does other things as well. According to Thomas F. Farrell, II, chairman, president, and CEO of Dominion Energy, the name change also includes Quester -- which merged with Dominion last year.
Even though the name was proposed back in February, shareholders voted to approve the new name on Wednesday, May 10. Some companies rebrand after 12 years, but this is the first rebranding for Dominion in 17 years. The company used to be called Virginia Electric and Power Company, which was shortened to VEPCO. It took customers a long time to stop saying VEPCO.
About Dominion Energy
Dominion Energy, formerly Dominion Resources, is headquartered in Richmond, Virginia. However, the company supplies electricity to parts of North Carolina and Virginia. Not only does Dominion Energy supply electricity, it also supplies natural gas to parts of eastern North Carolina, West Virginia, Ohio, and Pennsylvania.
Dominion has facilities in Connecticut, Illinois, Indiana, Massachusetts, Rhode Island, and Wisconsin.
The CEO did not disclose the rebranding cost, but the good news is that customers will not see an increase in their monthly bills to pay for these changes. Customers can expect to see changes on correspondences from Dominion, employee uniforms, and the company's 7,300 vehicles, buildings, and hard hats.
There won't be any changes to addresses or telephone numbers. Employees' e-mail addresses have been changed automatically. That means that if you correspond with an employee through e-mail, there is no need to update your contact information because they will still be able to receive e-mails from you. However, you might notice that when they send you one, their e-mail will be from Dominion Energy instead of the old dom.com.
The company logo
The company's logo has also been changed to go along with the new name. It is still in blue and in the shape of a "D." The white lines symbolize energy. The new logo has been described as simple but still strong and more modern than the old one. The logo was designed by Chermayeff & Geismar & Haviv. The brand design firm based in New York is known for having designed logos and trademarks for NBC, State Farm, National Geographic, PBS and the Smithsonian.
