If you're an Apple fan, then there's a good chance you're planning to purchase the new #Apple Tv 4K entertainment device. It's all about giving consumers a great place to watch all their favorite shows in 4K and other resolutions.

It even supports High Dynamic Range (HDR), so that's wonderful. But here's the thing, folks who are planning to download 4K #Content for watching a later date without interruptions will be out of luck. If you want to download High Definition (HD) content, that won't be a problem.

"You can download a local copy of an HD movie, and you might be able to download HDR and Dolby Vision versions, but you can't download a 4K version," according to an Apple support document.

Streaming is the only way to enjoy 4K content

Apple has made it clear that consumers who have rented or purchased entertainment content via iTunes should know that 4K versions are only available for streaming. This is quite odd because if a person bought a movie, he or she should have the rights to download it.

The support document doesn't explain why Apple has chosen to go this route, but it might have a lot to do with storage. The new Apple TV 4K device only supports up to 64GB of storage, and that's not good enough for 4K content.

Full-length 4K movies are usually 100GB in size; therefore, it wouldn't make sense even to consider #Downloading them to the device. Apple might have just decided to block this outright just to keep users from trying.

Apple and movie studios cut a deal

By now it should be common knowledge that 4K contents on the latest Apple TV device are cheaper than what's available on rival platforms.

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That's because the Cupertino giant and big movie studios came to a deal. Blocking users from download 4K movies and TV shows could be a central part of the agreement.

It's not a good idea by any means, but at least folks can consume their favorite shows in 4K for just $20.

How is the YouTube support then

Consumers can watch YouTube videos without problems, but they won't be watching these videos in 4K and HDR. You see, YouTube uses the VP9 format for streaming video, while Apple supports the H.264, HEVC (H.265) formats.

Apple won't be signing a deal with Alphabet anytime soon to support VP9, so users of the Apple TV 4K will have to do without comprehensive YouTube support for quite some time. It's a shame really, but at least the product supports Netflix in all its glory, so nothing much has been lost here.