#Apple #Announced its 4K-enabled TV at their September keynote on September 12. The device extends support for both, 4K Ultra-HD and HDR content. Powered by the A10X “Fusion” chip, and perfected by tvOS, the TV delivers twice the performance in comparison to its predecessor. Companies like LG and Samsung are the leaders of the #4K Tv market segment.

Apple's collaboration with Netflix and Amazon

According to a report by Tech Radar, Apple has joined hands with both Netflix and Amazon. Video content from both the streaming platforms will be showcased on the company’s TV. Users who purchased HD movies will receive a free upgrade to 4K.

The device is also going to extend support for Dolby Vision (audiovisual company), which is considered to be a massive upgrade. This will make watching movies an extensive fun experience.

Here are the price details

As far as the pricing is concerned, the device is expected to begin at $179 (32GB variant) and will extend up to $199 (64GB variant). Pre-orders for the 4K Apple TV will begin on Friday, September 15. The shipping for the first phase will start on Friday, September 22.

The TV offers 3GB of RAM and is powered by a 3-core A10 “Fusion” chipset. This is not a major upgrade as it can be found in the company’s previous models. The Cupertino giant was expected to finally let go of its 3GB version this year in favor of the 4GB. It doesn’t appear that they are ready to bring this change as yet.

The 4K TV is available in two storage variants: 32GB and 64GB but the company is rumored to introduce a 128GB variant towards the end of this month. Most of the software upgrades can be accredited to the latest tvOS. The CEO of the company, Tim Cook, said at the event that their product (infused with their software) is “building the foundation for what they believe can be a broader business over time.”

Apple’s proprietary digital assistant, Siri, is also included in the device. Users can simply command Siri to operate the TV through their voice. This eliminates the hassle of using a remote controller. There’s also a special Home app, which allows users to control details on TV using their smartphones. In an effort to improve the content offered to their consumers, Apple has forayed deeply into the TV space. They have their own TV app with self-funded original shows such as “Carpool Karaoke” and “Planet of the Apps.” These come included in the setup box provided by Apple.