YouTube has made significant changes in its partner program to protect genuine creators' videos from being copied by spam artists and has set a threshold of getting 10K lifetime views to start monetizing through advertisements.
YouTube former partner program
Five years ago, when YouTube began their partner program, they permitted almost everyone who is interested in making money to sign up on YouTube, upload videos, and instantly start earning through it. Consequently, it boosted the YouTube growth into the web’s largest video platform. However, every rose has its thorns, and with YouTube's crazy popularity came other crucial problems too.
Users began using other people's videos without their consent to generate revenue.
YouTube changed partner program policy
In order to combat those fake actors, YouTube has taken a major step by changing some policies of its partner program, on Thursday, April 6th. Now, users won’t be able to monetize through YouTube unless they get 10,000-lifetime views on their channel. YouTube thinks that this approach will teach them to accumulate enough knowledge to know if the content they are uploading is legal or not. Plus, it is also not as exorbitant as to prevent new users from getting started with the service.
Ariel Bardin, who is YouTube’s Vice President of product management stated in a blog post on 6th April 2017, Thursday, that they will soon add an evaluation process for new YouTube users who are interested in their partner program.
And after a particular user gets his 10k lifetime views on his channel they will analyze his activities against their policies, and if it appears fine too, they’ll start serving advertisements into his channel and add him into the YouTube Partner Program. He furthermore described that this new policy will ensure revenue only flows to creators who are genuine and actually working by the rules.
Honestly, alongside preserving the rights of users of its services whose content is being copied by fake actors, these new rules may also help YouTube in keeping offensive videos away from the brands that expend a huge total in marketing on their platform. This has been a major issue for YouTube lately.
As it has started moving ever nearer to compete with the universe of prime-time TV, YouTube is sensibly finding a way to oversee how business is done in its administration. The truth will surface eventually over how a rising era of creators reacts to this new detention.
