Taylor Swift announced today, with a video on YouTube, her fans will have more than just "Reputation," her Sixth Studio Album, to talk about for the rest of the year.
The singer-songwriter will launch "The Swift Life," a social App made for fans, all over the globe, to interact with themselves and with Swift herself. The app is a partnership with Glu, a company of mobile games with celebrities like Katy Perry, Nicki Minaj, and Britney Spears.
Nick Earl, CEO of the game company, said in a statement released to the press that Swift's app is a new digital entertainment project and a deeply social environment.
Other details weren't provided by Glu.
The app will launch in late 2017, with the date yet to be decided by Swift and Glu. The app is already in a beta version and will be available in a few territories soon.
The app
According to what was shown in the video, which can be seen on Taylor Swift's channel on YouTube, the design will be similar to Instagram and Tumblr, and it promises exclusive content and photos.
Swift, apparently, will launch her own set of emojis stickers to be called "Taymojis." The singer-songwriter will interact with fans, as well.
Other news will probably come close to the launch of the app.
The app will be on platforms like Google Play, App Store, and Amazon Play Store.
'Reputation'
Taylor Swift will launch her sixth studio album on November, 10. Called "Reputation," the singer-songwriter will make her comeback after a one-year hiatus.
The first single, "Look What You Made Me Do," produced by Jack Antnoff, was released on August 25. It is speculated that a song on the album will talk about her reputation in the media through the years.
The music video broke the record on YouTube as the most viewed in 24 hours.
The second song released was "...Ready for It?" that has electropop influences. Heard for the first time on a commercial for the college football season, on ABC, the song was released on September 2 as a promotional single.
It was confirmed that the song, produced by Max Martin, Shellback, and Ali Payami, will be, indeed, the second single of the album, and will be on the radio on October 17.
In total, "Reputation" will have 15 tracks. It has the probability that Swift will release another promotional song before the album drops out.
Her previous album "1989" was a massive success, making her the first female artist to have two albums named "Album of the Year" at the Grammy's.
