The personal care brand, Dove, received a lot of backlash over the weekend for posting a video clip advertisement on its United States official Facebook page that shows a black woman pulling off her brown shirt and revealing a white woman in a white shirt after washing with Dove Body wash. The video clip advertisement has been already taken down by Dove because it received a lot of criticism for being "racist." Many people took to social media to express their anger towards the advertisement.

Dove told ABC news that the 3-second video clip which was posted on their United States Facebook account was a campaign for Dove Body Wash.

The visual was intended to convey that it is for every woman and was meant to be a celebration of diversity. The company admitted that they were wrong about how they conveyed the message resulting in many people being offended. The company apologizes and said that they are “deeply sorry.”

The company also posted an apology statement on their official social media accounts stating that they "deeply regret" the offense it caused.

What is Dove?

Dove is a personal care brand owned by Unilever originating in the United Kingdom. The products of Dove are manufactured all over the world (Australia, Japan, Philippines, Poland, China, Canada, Germany, Ireland, Turkey, Thailand, South Africa, United States and many more.) The company manufactures beauty products for men and women (soap, body lotion, and deodorant) which are sold in more than 80 countries.

In 2004, Dove created the “Campaign for Real Beauty” that purports to be “an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel more confident about themselves.”

Other alleged 'racist' advertisement by Dove

After Dove created the “Campaign for Real Beauty” program in 2004, the company received negative feedback on some of their advertisements for being racist.

In 2011, the advertisement of Dove Body Wash was also accused of being racist. The advertisement showed three women lining up from lightest to darkest skin tone with words appearing below as “before” and “after,” which were meant to indicate skin dryness.

Also, back in May 2017, the United Kingdom branch of Dove posted a short video depicting variously shaped Dove body wash bottles with the tagline, “Beauty comes in all shapes and sizes.”

These advertisements received negative feedback for allegedly being racist or discriminatory.

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