Kindea Labs is a company that offers people a chance to explain difficult concepts through fun, simple, and comprehensible animated videos. Founder Jonathan Ezer earned a PhD at the London School of Economics. Extremely passionate about ideas that propel intellectual concepts, he has spent ten years in management consulting positions. At Kindea Labs, Jonathan and his team create videos that visualize otherwise very complex ideas. These videos help to disseminate knowledge to a diverse audience of people and have proven popular with many colleges, universities, and other institutions of learning.

He was even referenced in the latest NYU newsletter. As of June 2018, the company is growing at an incredible rate.

Jonathan recently discussed his company, higher education, the future, and more via an exclusive interview.

Higher education, concepts, and company

Meagan Meehan (MM): You earned a PhD, which is a very worthy achievement, so how much did your experiences in higher education drive your interest in sharing knowledge with others?

Jonathan Ezer (JE): My experiences in higher education were essential. At the London School of Economics, I was blown away by the scene of intellectual debate. Famous academics, politicians, artists and scientists would come to present ideas and everyone wanted to be in the room, to feel the buzz, to ask tough questions, to participate in the discussion.

I would pay attention, not only to the content of the ideas presented, but also the form. Some people could present ideas really well, and I learned to appreciate that skill set.

MM: How did you come up with the concept of Kindea Labs and why did you select that name?

JE: Kindea is an amalgamation of '"Kinetic Idea". We added labs because we believed at the time (and continue to believe) that we experimenting with new forms of communication.

MM: What was it like to get the company off the ground, such as finding animators and attracting colleges?

JE: Finding animators was tricky but doable. We just had to get good at writing job specs. Finding customers was much harder. We had to create many videos for free, just to show people what we could do. It took a year before we felt that this was a viable idea.

Even now, success feels tenuous.

MM: By now, it’s clear that Kindea Labs is very popular with institutions of learning, so how did you advertise it and why do you think professors are so impressed with it?

JE: I send very personal messages, explaining what we do. The academics see our videos and our impressive list of customers. If they watch one of or two of videos, they see that we are good at communicating difficult ideas in a visual way that resonates.

Videos, subject matter, and academia

MM: What are some of the most unique videos you’ve created and the most unusual or memorable subject matter?

JE: We create a videos about topics at the leading edge of science, so each one is memorable because the knowledge is so fresh.

One of my favorites was a video about how economic decisions made in the neolithic era affect our economy today.

MM: How do you see the videos being employed and do you think they could help younger students understand typically college-level work?

JE: Our videos are replacing text. So that's quite a broad scope. I definitely think our videos could be used to help younger students. Some of them are being used for that purpose already.

MM: How do you envision Kindea Labs evolving in the next five years?

JE: Well, first I'd like us to create more videos. Second, there are other applications for video that we haven't explored such as apps or VR. I could see us making steps in those directions.

MM: What do you wish more people knew about the offerings of Kindea Labs and is there anything else that you would like to add?

JE: We are the only animation studio in the world dedicated to academia. We love science, and the pursuit of new knowledge. And we are genuinely honored to play a small role in disseminating academic ideas to the world.
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