Today, creator of Nasty Gal and original #Girlboss Sophia Amoruso published her latest achievement: "#Girlboss Workbook: An Interactive Journal for Winning at Life." The workbook contains the feminist mogul's ideas, checklists, tips, lessons learned, and inspiration for her fellow feminists. This book is Amoruso's third, following her first book "#Girlboss" and her second work entitled "Nasty Galaxy."
Amoruso's rise
Amoruso rose to fame when, at 22 years old, she started an Ebay store called Nasty Gal that developed a cult following and earned $300 million in 2015 alone.
That same year, Amoruso stepped down as CEO amid financial trouble, layoffs, and lawsuits. The company filed for bankruptcy and has since been acquired by Boohoo, a fashion company, for $20 million.
During this tumultuous time for the company, Amoruso published her best-selling memoir "#Girlboss" in 2014. The book rose to the top of the New York Times best-seller list and cemented her place among feminist leaders with a focus on Empowering Women to start their own businesses, and build their own brands.
Amoruso also made headlines when Netflix released a new series based on her life entitled "Girlboss." The series received widespread criticism and was not awarded a second season. Amoruso's loyal followers still filed a petition to continue the series.
Maintaining relevance
Amoruso appears undeterred by the Netflix setback, raising $1.2 million in seed funding for her newest company Girlboss Media. According to CNBC, the company is "a content community, consisting of social media, Girlboss.com, the Girlboss Radio podcast, the Girlboss Foundation, conference-like Girlboss-rallies, and now, the workbook.
They are all "centered on redefining success for women through shared stories and learning from one another's experiences." Amoruso added, "the construct of what success looks like was built by and for white guys in suits and it's an exciting time for us to rethink what success looks like for ourselves." The media company's mission is a timely one as Time Magazine recently published a new project entitled "Firsts," which captures a bevy of uber-successful women who broke the glass ceiling amidst their male counterparts.
The workbook, now available on Amazon and Girlboss.com/books, is a guide Amoruso wishes she had throughout her career as a businesswoman. It's chock-full of illustrations, advice on how to differentiate your brand and product(s), and fill-in pages on skills to know and people to meet.
