The Bajan singer released a promo video giving an exclusive look into the highly anticipated beauty Line on Friday. The one-minute teaser featured models Leomie Anderson, Slick Woods, and Halima Allen. Rihanna has released more details on her beauty line, and fans are eagerly waiting for the official release date.
Rihanna's latest project
“Fenty Beauty” is expected to be a diverse line of cosmetics that caters to people of all complexions. The pop singer has been rather discreet about the cosmetic line, but one can infer what the collection will consist of based on the several released trailers.
So far, the trailers have focused on models wearing a bold eyeshadow, lipstick, and highlighters. Though much has been kept under wraps, beauty influencers and gurus have been able to get their hands on released images of Fenty Beauty highlighters and holographic lip products.
Fenty Beauty's release date
Until it's official release date on September 8th, 2017, Fenty Beauty will remain a mystery to most beauty addicts. Aside from the teasers, Rihanna wore some of her products to the “Valerian: City of A Thousand Planets” red carpet premiere. The entertainer posted a picture of the intricate details of her makeup to Instagram and tagged “Fenty Beauty.” The Beauty Products are set to be sold exclusively in Sephora stores and on the Fenty Beauty website.
Every item will be open for purchase at midnight of the release date.
Rihanna's experience
This isn’t the singer’s first round of product releases. Just last year, the singer signed a deal with Puma and debuted the “Puma Fenty” collection. The collection consisted of furry slides, velvet creeper sneakers, and leather trainer sneakers.
Under her Puma deal, she released a 2017 edition of the Puma Fenty collection which included a satin version of the fur slippers and trainer sneakers.
In 2014, Rihanna collaborated exclusively with the MAC brand. The Bajan singer's MAC collection consisted of eyeshadow quads and lipsticks that range in red, beige, and gray colors.
Rihanna’s MAC lipstick in the shade “RiRi Woo” earned MAC’s best seller of 2014. When the singer is not working on her entrepreneurial side, she focuses on her charity foundation titled "The Clara Lionel Foundation," named after her deceased grandmother.
The progression of the beauty line
The announcement of Fenty Beauty originally broke the Internet in April of 2016. The line was then referred to as “beauty rocket ship” and was expected to appeal to a diverse fan base across the globe. The beauty line has since then gone through a name change and will also be sold in countries including the United Kingdom.
