A lot has happened in 10 years. In 2010, Steve Jobs was still head of Apple, Facebook was still an infant, barely entering profitability and popular apps like Tinder, Twitch and TikTok were not even in existence yet.
1
Google leaves China
American tech companies struggled when it comes to dealing with China. Google eventually removed censorship blocks mandated by the Chinese government. Google had been doing business in China since 2000, making many magnificent censorship concessions to China.
2
Death of Steve Jobs
Steve Jobs was central to the tech world's image, and his death shook the industry to the core. Inside Apple, his death seemed unthinkable, but Apple kept being Apple. Tim Cook has been a success, but his time will always been as part of the post-Jobs era.
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