As the company continues toward a downward spiral, MoviePass recently reduced the lineup of Movies and subscribers can see to only six on a daily basis. This new change comes as MoviePass decided to limit customers to three movies per month, starting Aug. 15, a drastic shift from the movie-per-day that MoviePass offered.
Vox reported that MoviePass said they are in a transition period and that subscribers will have a choice of six films each day to choose from, including "first-run" films and independent releases. The company also warned that showtime availability may be limited based on the popularity of the films on a particular day.
MoviePass keeping users from watching certain blockbusters
MoviePass just released a schedule of which films would be available to customers in the next 10 days. For the week of August 20-26 the five films available to subscribers are 'Juliet,' 'Naked,' 'Skate Kitchen,' 'Summer of 84,' 'The Miseducation of Cameron Post,' and 'We the Animals.' The remaining slots swap between 'Alpha,' 'A-X-L,' 'Blackkklansman,' 'Crazy Rich Asians,' 'Mile 22,' 'Searching,' and 'The Happytime Murders.'
Gamespot has reported that several major blockbusters are currently unavailable for the next 10 days including 'Mission Impossible: Fallout,' 'The Spy Who Dumped Me,' 'Mamma Mia! Here We Go Again,' and other films.
This change comes as MoviePass struggled to find the right pricing method that will please customers. MoviePass originally planned to increase the subscription price to $14.95 per month. MoviePass later reversed their decision and instead limited users to three movies per month at $9.95 per month.
MoviePass continues to struggle to stay above water
Along with its pricing troubles, MoviePass recently ran out of money and was temporarily not working for users. Just recently, the parent company of MoviePass was slapped with a class action lawsuit, brought forward by several shareholders claiming they were lied to over the company's business model.
The company continues to struggle as multiple MoviePass users tried to cancel their subscription and discovered that the company had re-enrolled them in the monthly plan. MoviePass chalked up the problem to technical glitches. On June 30, MoviePass parent company, Helios and Matheson Analytics, reported a $126.6 million loss, mainly because of the increasing cost of running MoviePass.
