The latest online business trend allows shoppers a chance to cash in on the latest bargains and get designer brands for the price of mass market knock offs. Online consignment shops are taking the Internet by storm as new business owners create new shopping opportunities for consumers. Consumers have a chance to purchase everything from vintage clothing to recycled clothing in university offerings. One Penn State student is using swag he names to cash in and make money online.

All the items get their own names before sale

The Centre Daily News reported that college student Allen Cao's one-time class project turned into a business for him.

Cao always knew there was money in vintage clothing. He just didn't make the leap to making money from it until he started his class project. What began on Instagram has now become a profitable business. Now he has a website for all his offerings, and his margins are between 40 and 50 percent.

Cao gives all of his items a special name to make them interesting. Names for items include "Got Carded Again" to promote a cardigan. His offerings include university items that have been recycled too. The name of his website is Vint Condition, and although he once offered the items at just his school, items are now available on four different campuses as well as from his website.

Online business owners have a lot of opportunities in e-commerce

Online business owners have a chance to offer both digital and physical products in their stores. There are also many ways to promote these items, and online business owners can get started promoting for free by using free classified ad sites, image sites, and video sites too.

Thrift stores are simply the latest trend in giving consumers better options in the products they buy because they aren't limited to just one product in a classified ad now.

PYMNTS reported that there is a resale revolution taking place, and right now it results in about $40 billion annually in sales. About $18 billion of the sales are in apparel, so it's a lucrative industry for those who are looking to build a business.

One of the reasons the industry has become so profitable is that consumer attitudes about buying second hand have changed. Consumers now have a choice between a designer brand, like Diane van Furstenberg, and mass market knock offs, and it allows them to buy the better brand at the same price or less.

Currently, the trend for shoppers in the second-hand shopping market is the older generation with about 32 percent of shoppers being older. They are followed closely by millennials with about 30 percent of customers from that market segment. High-income shoppers are 35 times more likely to buy second hand. These are shoppers in the $125K and above market. For those looking to cash in on the latest online business trend, this just may be the best option.