Organic juicing products are the latest health craze that world-class athletes invest in. Some of professional athletes from the Major League Baseball and National Football League repeatedly utilize 100% organic and cold pressed juices, approved by the United States Department of Agriculture (USDA), to boost their performance on the field.
"You see [quarterback of the New England Patriots] Tom Brady carrying around Juice Press," MLB retiree Mark Teixeira said in an interview with Fox Business Wednesday. "You also see [quarterback of the Seattle Seahawks] Russell Wilson and [pitcher of the New York Mets] Noah Syndergaard.
You have these great athletes, who are all at the top of their game, and they see the benefit of juice."
Teixeira contributed money to an established enterprise - Juice Press after learning that an organic-drink product has benefited his performance a great deal. The company also acquired an investment from Russell Wilson, one of the NFL's highest-paid quarterbacks who intends to establish the markets in Seattle this year.
"Teixeira and Wilson are authentic sponsors of the company," founder and CEO of Juice Press Marcus Antebi said. "They not only believe in the product and understand it but they use it on themselves."
Organic food and drink brands have grown steadily
In 2010, when Antebi grew dissatisfied with unhealthy drink products, he launched a juice industry in New York City, offering nutrition platforms, including cold-pressed juices, and healthy smoothies.
He now has stores in 60 locations around the nation. The brand is expected to open 85 stores worldwide by 2017.
Market research organization IBISWorld cited in 2015 that the smoothie industry reached $2 billion in annual sales. According to Juice Press chairman and lead investor Michael Karsch, from 2013 to 2015, the value of the Juice Press has risen from $15 million to $100 million.
There are other competitors that might get customers into organic-drink markets. In 2011, Evolution Fresh, a smoothie industry based in a southern California, was sold to Starbucks for $30 million. In 2012, BluePrint, a juice cleansing industry, was sold to organic and natural products company Hain Celestial Group.
Former Yankee has the desire to impact lives through serving organic juices to customers
Although Teixeira is no longer playing the game of baseball, he continues to drink juices daily, which successfully reduces his body fat to 7% from 13%. As a venture capitalist of the Juice Press, a former Yankee hopes to influence the world by helping customers find a fresher product on the market.
"I want it to be something that changes people's lives," Teixeira said. "I want people to say I got through a tough time with cancer or obesity or whatever it might be -- I got through it because I found Juice Press."
