Things such as Malware and computer viruses are being creative in infiltrating computer systems these days. These things can even be found on ads. Sometimes, even though ads don't carry malicious content, they were just plainly intrusive and ruin your browsing experience. But it turns out, the more you block these ads, the more Advertisers will want to show them to you.
The irony of ad blocking
You're thinking why do these advertisers wants to show you their ads even though you are using ad blocks, right? It turns out that installing an adblocker says a lot of things about you.
According to a report that was featured in The Guardian, people who use ad blockers are likely to be tech-savvy and see fewer ads overall. So what's the deal with this?
It is likely you're a human and not a human-pretending bot. It is also likely that you belong to the "millennial" age range, which is the age range that advertisers want to reach. Internet services are more common to have "millennials" as a target market because they spend more time on the internet than any other age range.
Since you're using an adblocker, it is likely that you have seen fewer ads than usual browsers who don't use Adblocker. Put it all together, and advertisers will likely approach you with "respectful advertising" or ads that are not harmful and also will not disrupt your browsing.
Advertisements that were not blocked by ad blockers will likely receive attention from humans browsing the internet because they are not harmful in any way.
The report was published by the International News Media Association. The association also stated that "...those brands that are seen – with low volume, respectful ads – receive more attention than the most garish and brazen formats have been able to achieve when competing in the world before ad blocking."
Ads were essential for publications on the internet.
To keep their articles afloat, internet publications either receive donations or generate revenue from ads.
Why Google's ad filtering is bad for online publishers
It was announced last month that Google will be enabling a native ad filter to Google Chrome and it will be taking effect as early as next year's first quarter. PageFair reported that the loss of revenue from adblocking between 2014 and 2015 is $5.8 Billion to $10.7 Billion and it is only in the US. With ad blockers, and in the future, the Google Chrome's native ad filter, the figures will be expected to be higher this year.
