Autonomous Driving is the current trend at the Iaa 2017. The German event will start the September 14, and it will end the September 24. All robotic cars are electrically powered, and Audi is ready to show two studies to show how autonomous driving continues to develop.

Digital Models

The Audi A8 also introduces new functions. Volkswagen Group is also tightening its outlook for the first fully automatic VW vehicle for 2020, according to the Shanghai-based study I. D. Crozz. Also, there are various services, such as automatic parking space bookings, which will soon make life easier for VW drivers.

With the new Mercedes EQA, Daimler is giving a preview of the next Mercedes A-Class. It will be available from April 2018 and for which an electric version is planned at a later date. At Daimler, Smart's vision EQ Fortwo is the topic of autonomous driving.

"Autonomous" and "electrical," these are also familiar IAA themes at BMW. BMW wants to have 25 electric models in its portfolio by 2025, according to CEO Harald Krüger. To underline their intentions, the Bavarian has included another study on the i5. From 2020, every Jaguar Land Rover model will also be offered with electric drive. The Future-Type study demonstrates how fully automatic driving (level 5) could look like in the case of the English by 2040 at the latest.

IAA 2017

IAA 2017 becomes digital. However, many car manufacturers such as Nissan and Volvo are not coming to the IAA Cars 2017. Tech giants such as Facebook and Google are making a major appearance at the IAA 2017. Facebook is a partner of New Mobility World, a tech trade fair taking place as part of the IAA. Google is Platinum partner of the Media Night, which will be held on September 12.

Other tech giants include Qualcomm, BlaBlaCar, Harman, IBM, International Industries, Kaspersky, Merck, NXP, Siemens, Sony, TomTom, Telekom, Allianz or McKinsey, and the Daimler subsidiaries Moovel, MyTaxi and Car2Go as well as the Volkswagen subsidiary Moia.

The example of Mercedes and VW illustrates the extent to which the boundaries between tech companies and automakers will become blurred in the future.

Mercedes will also be using the meConvention to bring a South by Southwest branch from Austin (Texas) to Frankfurt on the first IAA weekend (15 to 17 September 2017). A festival with music, but also with forums for social discourses and relevant topics of the future.