This bowling jacket was the most sought-after souvenir/Photo by Rita Guerra
Vintage-looking merch is all the rage at this year's Coachella/Photo by Jose Negrete, courtesy of Coachella
There are lots of hats to choose from/Photo by Jose Negrete, courtesy of Coachella Valley Music and Arts festival
This bowling jacket was the most sought-after souvenir/Photo by Rita Guerra
Vintage-looking merch is all the rage at this year's Coachella/Photo by Jose Negrete, courtesy of Coachella
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Photogallery - Coachella goes full on vintage in 2017