marketing and sales company HubSpot made some big announcements this week. The marketing firm announced it has acquired Motion AI, a leading chatbot builder.

According to TechCrunch, the Cambridge-based marketing firm has acquired the bot creation platform for an undisclosed amount. HubSpot declined to offer any details about the financial terms of the transaction. The deal will bring tools to HubSpot’s customers that will help them automate important tasks, scale conversation and engage new customers. As part of the deal, the entire Motion AI team will be joining HubSpot and the Motion AI platform will be incorporated into the HubSpot’s platform.

About HubSpot, the acquirer

Founded in 2006 and based in Cambridge, Massachusetts, HubSpot is a leading inbound marketing and sales company that provides cloud-based tools for content management, web analytics, landing pages, search engine optimization (SEO), and social media marketing. HubSpot supports leading business platform such as, NetSuite, Microsoft Dynamics CRM, SugarCRM and more.

The company’s award-winning business platform enables sales and marketing teams to have more engaging conversations with customers. The company has been described as unique because it aims to provide its customers with an all-in-one approach, which helps its customer’s sales team organize, track and even grow their pipeline.

Aside from its leading marketing tools, HubSpot also offers consulting services and online resource tools for learning effective inbound marketing strategy. Hubspot also hosts user group conference and even certification programs on inbound marketing.

The company’s investors include Altimeter Capital, Cross Creek Advisors, CRV, Dharmesh Shah, Brian Shin, GV, General Catalyst, Matrix Partners, Mike Volpe, Salesforce Ventures, Scale Venture Partners, and Sequoia Capital.

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According to CrunchBase, HubSpot has already raised a total of $100.5 million in venture capital funding.

In addition, the company has also been mentioned as a top place to work by leading online publications and websites like the Fortune, The Boston Globe, The Boston Business Journal and Glassdoor. The company also maintains and operates offices in Singapore, Sydney, Tokyo, Berlin, Dublin and Portsmouth in New Hampshire.

About Motion AI, the target company

Founded in 2015 and based in Naperville, Illinois, Motion AI is a software company that provides an editor for building chatbots that work well on various websites, SMS, Slack, and Facebook Messenger, no coding knowledge required. The Motion AI's platform has already been integrated into HubSpot Free CRM, so expect no issue on the integration side.

The company currently offers some templates for bots that can help companies do things like surveys and FAQ. But HubSpot is reportedly keen in improving handoff between a bot and a human in a conversation, TechCrunch reported.

Before its deal with HubSpot, Motion AI managed to raise $700,000 in seed funding. The company’s investors include Charge Ventures, Crush Ventures, Guy Gamzu, Hyde Park Angels, and Micha Kaufman.