As of March 7, 2017, Tom Brady and Purple Carrot, the plant-based food service, made an announcement of an partnership that establishes health-food business and serves meal kits to customers throughout the Northeast, Mid-Atlantic and West Coast regions. The New England Patriots quarterback owns the product line of TB12 meals that specialize strictly on diet.

Purple Carrot would not reveal financial terms of the deal.

"Our team has been actively following Tom's development of the TB12 business over the past few years, and recognized the perfect alignment in our shared food philosophies," Purple Carrot founder and CEO Andy Levitt said, according to Fox Business.

"Our teams met in the summer of 2016 and developed a fast friendship and trust, and decided to jointly create TB12 Performance Meals to help people achieve and sustain their own peak performance."

The customers can get subscription-delivered meal kits at $78 per week (or $13 per plate). The average cost of a meal is between $8 and $12. The meal service can be found for pre-order at The meal delivery will begin on April 3.

TB12 meal offerings

As the TB12 brand launched ingredients and recipes of high-protein, gluten-free, and low-sugar, the company houses descriptions of meals, containing crispy turnip cakes with tabbouleh, white lentil risotto with roasted vegetables and ramen with gingered greens and broccolini.

The brand did not contain eggs, seafoods, meats or processed foods on the ingredient list.

“Eating meals just like the ones we’ll send out to our customers has helped me stay at the top of my game, and it’s really exciting to be able to deliver the recipes and ingredients for people to easily cook these meals at home,” Brady said in a statement.

A partnership pact between Brady and the company will grant paid subscribers the opportunity to get access to promotional giveaways and premium content from the TB12 brand. Purple Carrot has cultivated a slogan that declares "Eat Like A Goat," which Brady's rank and prestige represents him as the greatest of all time.

Meal-kit industry's growth potential and market value

Brady's endorsement relationship with Purple Carrot could greatly boost the brand, according to Levitt. Meal delivery companies Blue Apron, HelloFresh and Plated are Purple Carrot's biggest competitors. The overall market value of the meal-kit industry is now $2 billion and it is projected to escalate more than $30 billion over the next eight years.

About 75 percent of women ordered diet meals. Levitt told ESPN that Brady joining Purple Carrot as a brand ambassador will likely draw some men to subscribe the product. Last year, the TB12 brand released $200 cookbook and $50 snack packs that were sold in speed-time record online.