The New York Red Bulls of the Major League Soccer (MLS) publicized Thursday that the franchise inked SeatGeek to a deal to become the club's official fan ticket exchange partner. As a part of the deal, SeatGeek will take the mobile experience to the next level by offering fans to buy or sell tickets on their smartphone, use mobile technology to get access to the venue, and submit tickets to consumers via a text or through the SeatGeek app.
SeatGeek also offers fans options to resell Red Bulls tickets to those who can't make it to a soccer game or don't have extra tickets.
The fans can use multiple payment alternatives, including digital wallet service Venmo, to resell tickets. The secondary ticket aggregator makes the ticketing experience easier for fans by distributing tickets to another fans through the SeatGeek app or via text message for free.
SeatGeeks also partners with MLS teams
Leading mobile-focused ticket industry SeatGeek partners with the MLS since last year, enabling fans to buy and sell tickets anywhere on the Internet freely. Under the partnership agreement, the MLS tickets for their seats can be sold to fans on the internet. Fans can market tickets on any number of websites at once.
SeatGeek also partners with MLS teams, including the Minnesota United FC, Portland Timbers and Sporting Kansas City.
For the first time in history, SeatGeek has become the official ticket distributor of the MLS. Prior to this announced partnership agreement, the Philadelphia 76ers of the National Basketball Association (NBA) became the first major North American professional sports team to achieve a partnership deal with SeatGeek's competitor StubHub.
SeatGeek Open Platform
Last year, the leading mobile-focused ticket industry has launched the new platform called, "SeatGeek Open Platform," that allows fans a greater access to the primary ticketing platform and averts the likelihood of fraud. The platform designed to create openness for fans to relish the ticketing experience is the ultimate goal of the SeatGeek.
Co-founder of the SeatGeek Jack Groetzinger said the company attempted to create a different approach than "legacy ticketing companies." The approach incorporated an e-ticketing strategy that would allow fans and venues to sell tickets directly from their own websites, apps and social media accounts. They are able to choose whichever online platforms they wish to sell tickets.
Groetzinger also noted that anti-fraud measures can be used by the new SeatGeek Open Platform to prevent counterfeit practices when fans are not reselling tickets numerous times.
