Due to the high demand on the secondary market, reseller Stub Hub is selling tickets to watch former New York Yankees star Derek Jeter's retirement ceremony at Yankee Stadium on Sunday. StubHub, the largest ticket marketplace in the world, noted that fans from 10 different countries and 48 states will attend the Derek Jeter Night.
The average price paid for a per Jeter Night ticket is $239, which hits the season high in ticket sales for the Major League Baseball (MLB). As of Friday, the median price of a ticket sold is $170. While StubHub sold its expensive ticket at $4,160, the resale site sells the cheapest tickets at $52 for the game between the Yankees and Houston Astros.
"What's so incredible about this game is three years after playing his last game, Derek Jeter is still a draw for the Yankees. We've seen incredible demand," Stub Hub spokesperson Johnna Hoff said, according to Fox Business.
Ticket price for Jeter's ceremonies exceed retired Yankees stars
Stub Hub's ticket sales history showed that Jeter's final regular-season home game against the Boston Red Sox in 2014 had also reached high. In terms of ticket sales, Jeter's final home game is the second most popular game in sports history following Los Angeles Lakers great Kobe Bryant's last game against the Utah Jazz in 2016.
Tickpick, which also tracks ticket sales, found that the average price paid by fans is $227.47, which surpassed the average price for tickets to attend players' retirement ceremonies at Yankee Stadium, including Bernie Williams ($67.26), Andy Pettitte ($59.22), Jorge Posada ($43.21) and Mariano Rivera ($43.21).
Budweiser features The Captain in commercial
For marketers to honor one of the marketable stars in sports, Budweiser -- which has a sponsorship deal with the MLB - proudly featured Jeter in an advertisement that would bring the memory of the Captain's final game of his career as a Yankee. Digital agency VaynerMedia produced the commercial "This Bud's for 2" that will promote on Bud's social media.
"I'm honored MLB and Budweiser chose to celebrate my jersey retirement this way, and I'm really looking forward to being back at Yankee Stadium this weekend," Jeter said.
Jeter, who was considered purchasing the Miami Marlins along with 2016 presidential candidate Jeb Bush, finished his MLB career with 3,465 hits and is listed among 10 top players with a batting average of .310. He also has 260 home runs and 1,311 RBI. Throughout his 20-year career, the future Hall of Famer, made All-Star team 14 times and earned five World Series championships.
