There’s no way to get through a day on social media or the Internet in general without hearing about Pokémon GO. But in case you’ve been living under a rock these past few days, this is a new augmented reality game from Niantic Labs that allows you to set out into the real world and discover virtual Pokémon in your area, as the game will make your phone vibrate when there’s a nearby Pokémon, which you’ll then have to “catch” before it gets away.

That’s Pokémon GO in a nutshell, and it appears that this game is so popular that it’s on its way to overtaking Twitter as the top Android app with the most daily users, according to recent data from SimilarWeb.

And that's just the tip of the iceberg, as far as trends and stats are concerned.

Demand for Pokémon GO has been incredible

A report from Forbes analyzing the Pokémon GO phenomenon stressed that the game has seen such incredible demand, that Niantic has had no choice but to hold off on its global release. So far, Pokémon GO has only been rolled out officially in the United States, Australia, and New Zealand, and as of Friday, July 8, it has been installed on 5.6 percent of all U.S. Android phones – just think how that share might have gone up in the two days since then!

Another overwhelming trend pointed out in the Forbes report is how most users tend to spend twice as much time on Pokémon GO as they do on seemingly ubiquitous apps.

This game could be bigger than the Beatles

Well, maybe not exactly, and we don’t know if Pokémon GOwill leave a lasting impression on culture like the Beatles did in music and Michael Jordan did as a professional athlete. But the signs are all there – everyone’s talking about it on Facebook, people are heading to their nearby parks to search for Pokémon, new friendships, and maybe new relationships are being formed through the game.

Oh, and Pokémon GO is officially leading those ubiquitous apps (Facebook, Instagram, Snapchat, etc.) on Google Play’s charts.

In just a few days, Pokémon GO’s innovative augmented reality setup and social element has done much more than just revive people’s interest in the Pokémon franchise.

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