Facebook's news app, Paper, was presented in January 2014 and was expected to showcase articles as opposed to announcements from family and companions. Despite the fact that Paper was without adverts, and highlighted some novel visual outline highlights, it never entirely figured out how to expand its notoriety, maybe to some degree because of the way that it was just accessible on iOS gadgets.

In spite of the fact that Facebook never released usage numbers for the application, its lead Mike Matas tweeted that it would close down and expressed gratitude toward the hundred thousand individuals as yet utilizing it – a low number considering Facebook has more than 1,5 billion users.

No more Paper

In a message to the application's users, Facebook expresses gratitude and says the application will be removed from the App Store. Current users will never again be able to log in again from July 29.

Since the application fell rapidly from top downloads charts not long after its launch, Facebook's choice hasn't come as a complete surprise. The signs that Paper wasn't as fruitful as Facebook would have hoped were all there: the app hadn't been upgraded since March 2015 and Creative Labs, the group behind it, was shut down in December 2015.

Considering the recent news that Facebook will change its News Feed algorithm to favor posts from users' family and friends, the news-dedicated Paper application may have been helpful for distributors who could now think that it is more difficult to pull in readers via News Feed.

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Paper concept reused 

The application was lauded by design geeks and the people who do not like to see any ads. Yet, in spite of the gigantic development of Facebook, which surged to 1.09 billion daily users in April, Paper has not been among the 1,000 plus most-downloaded applications since December 2014, as indicated by examination firm App Annie.

Notwithstanding, for any remaining devotees of Paper, Facebook says that concepts from the standalone application are being reused and showing up on the main Facebook app, as Instant Articles. Built by the same group behind Paper, Instant Articles uses a hefty portion of the same tools and components. 

Only a day prior to revealing Paper is closing, Facebook reported that it has been rolling out more improvements to its News Feed "recipe." With the most recent changes to the News Feed, Facebook is prioritizing family and friends over sponsors and news outlets.

"Our top priority is keeping you connected to the people, places and things you want to be connected to — starting with the people you are friends with on Facebook," the company said. "That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends."