LinkedIn has just become a part of new twist in the web industry acquisitions as it was revealed on Sunday 12th June that Microsoft is paying 26.2 billion dollars for the business-orientated social networking service which was founded in 2002. Microsoft announced that it had reached an agreement with LinkedIn bosses to retain the company’s identity and to allow the Californian Company to continue to enjoy extensive administrative and managerial autonomy and to retain its “distinct brand, culture and independence”.


This was confirmed by the Managing Director of the Seattle Satya Nadella giant, which through its own press release said it would keep Jeff Weiner (the CEO of) at the helm of the popular professional website. “Today we are excited to share the news that LinkedIn has entered into an agreement to be acquired by Microsoft”, is the statement that was published on the company blog, before adding “We unite together to change the way the world works”.

LinkedIn is by far Microsoft’s biggest acquisition, why?

Both Microsoft and LinkedIn are actually heavily geared to the world of business and to all activities that professionals perform online daily.

The challenge then is to create synergies between the two platforms already compared to the galaxy of sites and applications driven by Nadella. The purchase is worth over 26 billion dollars and is also a response to the growing expansionist aims pursued by Facebook and Google. Based on the company’s agreement, Microsoft will pay $196 for each share of the social network. The expected synergies instead affect products already present in the software portfolio house, starting from the Office productivity package to continuing to using Skype, the popular program for VoIPCheap calls and web messaging.


LinkedIn’s soon to be owner and the digital market aim to conquer the cloud customers

Given the situation, it seems clear that the ultimate goal is to retain customers through network software and cloud-based services; they can make an independent observer from your computer or mobile device. All the while Google sees a constant growth in the success of its Chromebook computer and Facebook appears to be about to launch its own version of “at work”, dedicated specifically to the business world.  In short, the web giant’s challenge of building the perfect system still seems far from being not only close to being achieved but also still rather far from achieving market balance.