Tuesday, Jeff Bezos, the founder of Amazon, opened the doors of his rocket company, Blue Origin, to reporters. While Blue Origins has successfully launched its New Shepard rocket ship a number of times in the skies over Texas and landed it twice, the plans for the company go far and beyond just giving suborbital joy rides to the adventurous and well heeled. Bezos’ rival, SpaceX’s Elon Musk, may dream of Mars colonies, but Bezos dreams of the industrialization of Space for the betterment of Earth.

The future that Blue Origin is aiming for is one where factories reside in low Earth orbit and on other worlds, making products from materials mined from the moon and asteroids.

That future also features abundant solar power, captured in space, and beamed back to Earth, ending the era of fossil fuels. The happy side effect, from the point of view of Bezos, would be sticking it to his rival Elon Musk, who is also trying to build a reusable rocket.

In the near term, Bezos plans to start testing New Shepard with human passengers in 2017. The idea is that they won’t be pilots since the rocket ship would fly automatically. If all goes well, tourist flights would begin in 2018. Blue Origins competitors in the space joy ride business are Virgin Galactic and XCOR.

Bezos is also building rocket engines, both for his own rockets, including a planned reusable orbital spacecraft, but for other companies, such as United Launch Alliance. These engines, it is hoped, will end American dependence on Russian-made models, an increasingly precarious state of affairs as tensions mount between the two countries which are on the brink of a new Cold War.

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The key to Blue Origin’s business model is the development of reusable rockets. Traditionally, rockets are thrown into the ocean once they launch a spacecraft into orbit, a reason why space travel is so expensive. But, rockets that can fly, then land, then fly again consistently and reliably are the key to opening up the high frontier of space, not just for a few government astronauts, but for everyone.