So, first let me introduce myself. My name is Paul Kemp. I host a podcast talk show called the app guy podcast.

Recently, I chatted with Narry Singh Managing Director of Digital Business Strategy at Accenture. He's behind the company that created Talking Tom and friends apps. Narry went through the story of Talking Tom and how this series of apps has achieved over 2 billion downloads to become one of ten most downloaded apps of all time. The first thing I learned from Narry is that the founders really wanted to create a character for their app, but not a game.:

  • "Talking Tom and the initial series of apps were started by a very capable set of founders, of Outfit7"

Indeed, the animation is very slick.

The other lesson I also learned from Narry is that successful apps are not typically as a direct result of a big PR spend. Narry talked about spending a low $60,000 toward promoting the app and, in his opinion, a majority of this budget was wasted in unhelpful strategies. This is encouraging to people like me because it shows that indie app entrepreneurs can have a chance to compete in a competitive marketplace. App founders and makers need to have something special about their apps rather than just having a big advertising spend.

It's encouraging for indie entrepreneurs creating apps and small startups without the big deep pockets of well-funded companies and monopolies.

I wanted to learn about the current app store market conditions for budding entrepreneurs (or as I like to call them - appreneurs). It's no surprise, Narry thinks the market is "tough"

  • "it’s a very tough market out there"

The answer to anyone who is trying to carve out a living from the app store is to "be passionate about your app'

“We obsessed about the most excruciating details of the user journey.” The other aspect of this successful entrepreneur story is to figure out what it's like going from the startup community to a corporate lifestyle.

Narry's view is that he 's building a new team within his company. He highlights that you get more resources when working within a large corporation at the scale of Accenture.

“In a way, in the app world, if somebody gave you an embedded distribution base of a hundred million monthly active users, you’d be quite delighted.”

Moving gears slightly, I was keen to give my audience listening to the app guy podcast the opportunity to ask a question.

I facilitate this ability to ask guests within my new Slack community. A listener was interested in asking this question:

  • “when you’re evaluating an idea , do you have a framework to weed out the weaker ideas?”

Narry quite rightly points out that there is no silver bullet or magical answer.

“I don’t have any magical, silver bullet that makes it guaranteed, but there are just a couple of very simple, common sense rules that I apply. I think that the first one is the market need big, which is obvious. I think the second one, which is perhaps a little less obvious, is it’s urgently required. I think even most great entrepreneurs usually get the product market fit right; what most of us don’t get right very often is timing.”

Timing seems to be essential.

I hear this from multiple sources. If you think about this, Facebook was the right time coming years after MySpace. Something similar probably came out before YouTube, Twitter, Instagram and many of the popular platforms we see today. The thing is, these success stories all had good timing.

Thanks for reading this extract from my interview with Narry Singh of Talking Tom and friends fame. Feel free to play the audio extract on BlastingNews or listen to episode 418 of The App Guy Podcast in your favourite podcasting app.

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