Everyone knows the feeling. You're reading a post about a death in someone's family or other tragic News and want to acknowledge it, but clicking the "Like" button just seems so very wrong. News about Storm Jonas and other blizzards and natural disasters are stories that nobody particularly likes.

Ever since Facebook first began, the Like button has been its most iconic feature, marking approval for any user’s post and, in return, giving the techies at Facebook a way to track exactly what we all fancy on the social media platform.

Facebook and the Dislike button

Over the years users have been asking Facebook to add a “Dislike” button to allow them to show they disapprove of certain posts, but the social media company refused to give in.

Their main reason for not budging on the idea was reportedly that a similar function on YouTube draws way too much negative response. Mind you, the YouTube comments section does seem to be negativity and nastiness personified these days, so they could be right on that one.

However, Facebook is now planning to accede to users’ wishes but in a different way, by introducing what are dubbed “Reactionsemojis added alongside the existing simple Facebook Like button.

Facebook tested Reactions last year

Reportedly Facebook started testing out Reactions in a simpler form last fall and are now about to unveil a full bar of Reactions emojis next to the existing Like button to give users far more choice in how they rank their friends’ posts. Facebook users will then have a choice of faces, ranging from laughing, to surprise, to sadness, all the way through to sheer anger.

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There will even be a heart-shaped Love button, which many will appreciate.

According to Facebook’s chief product officer, Chris Cox, the social media platform has to be very wary in introducing new options, comparing it to the risk Coca-Cola took in the 1980's with New Coke, which failed miserably.

“This was a feature that was right in the heart of the way you use Facebook, so it needed to be executed really well in order to not detract and clutter up the experience,” he said.

Cox continued by saying all other attempted experiments had failed and the latest Reactions emojis product is what they are finally able to offer us.

When can we expect Reactions to appear?

As to when we can expect these colorful new Reactions emojis to appear on our posts, according to Facebook they will be up and running “in the next few weeks.” Users will then be able to express the full range of emotions when reading others' posts in their news feed.

Naturally, Facebook isn’t doing all this for nothing, and the love of their users, as they will now have far more access to your personal likes and dislikes once the Reactions emojis are up and running. This will then give the social media platform far more options to target you with all that endless advertising.