It looks like Facebook wants to competewith Apple’s Siri, Google Now andMicrosoft’s Cortana, as the developing team of the most popular social mediasite in the world is preparing Facebook’s very own virtual assistant,reportedly called Moneypenny.

According to info from EngagdetMagazine and The Information Magazine, Facebook ispositioning Moneypenny as a helping tool for its popularmobile app, Facebook Messenger.Reportedly, you’ll be able to use Facebook’svirtual assistant to do research and shopping within the app. Itwill also allow you to ask real people for help and opinion with those actions.Unfortunately, we don’t have more information about this new virtual assistantthat Facebook prepares, as the company didn’t reveal any details about theservice, yet.

Facebook is known forexperimenting with various stuff, so even if Moneypenny is indeedreal and the company tests it, it doesn’t mean that the feature will find itsway to users in the future. In fact, concept of Moneypenny remindsa lot of another app, called Jelly, which also allows you to ask real peoplefor help with various tasks. We know that Jelly failed to succeed, so no oneguarantees Facebook that Moneypenny won’t have the same fate,if it ever gets released. 

Facebook Messenger is one of the most popular mobile appswith more than 700 million monthly active users, so it could be very lucrativeplatform for various retailers and service providers. Introduction of thevirtual assistant which allows you to purchase products directly from the appactually seems like the logical move, because Facebook recently introduced thespecial access to the app for merchants, allowing them to communicate withpotential customers via the app.

In theory it all looks great, but user’sreaction to the new service has yet to be seen.

If we take a look in thepast, we will notice that Facebook already had unsuccessful tries with serviceslike the Facebook Home app as well as the poke app. So even if the virtual assistant makes its way tothe market, there is nothing certain on just how users will accept it.

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