It looks like Facebook wants to compete with Apple’s Siri, Google Now and Microsoft’s Cortana, as the developing team of the most popular social media site in the world is preparing Facebook’s very own virtual assistant, reportedly called Moneypenny.

According to info from Engagdet Magazine and The Information Magazine, Facebook is positioning Moneypenny as a helping tool for its popular mobile app, Facebook Messenger. Reportedly, you’ll be able to use Facebook’s virtual assistant to do research and shopping within the app. It will also allow you to ask real people for help and opinion with those actions. Unfortunately, we don’t have more information about this new virtual assistant that Facebook prepares, as the company didn’t reveal any details about the service, yet.

Facebook is known for experimenting with various stuff, so even if Moneypenny is indeed real and the company tests it, it doesn’t mean that the feature will find its way to users in the future. In fact, concept of Moneypenny reminds a lot of another app, called Jelly, which also allows you to ask real people for help with various tasks. We know that Jelly failed to succeed, so no one guarantees Facebook that Moneypenny won’t have the same fate, if it ever gets released. 

Facebook Messenger is one of the most popular mobile apps with more than 700 million monthly active users, so it could be very lucrative platform for various retailers and service providers. Introduction of the virtual assistant which allows you to purchase products directly from the app actually seems like the logical move, because Facebook recently introduced the special access to the app for merchants, allowing them to communicate with potential customers via the app. In theory it all looks great, but user’s reaction to the new service has yet to be seen.

If we take a look in the past, we will notice that Facebook already had unsuccessful tries with services like the Facebook Home app as well as the poke app. So even if the virtual assistant makes its way to the market, there is nothing certain on just how users will accept it.

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