DeMarcus Cousins should not be this hard to move

As is usually the case in the NBA, trade rumors in any given season seem to follow the most coveted trade target throughout the course of that very season (or however long things are drawn out until a decision is reached). Once the rumor mill begins turning, all eyes are on that specific player, hanging on his every word, asking him in every post-game interview where he could end up, and ultimately not letting it rest until the papers are signed and things become official.

Whether it was LeBron James leading up to "The Decision" to leave Cleveland for Miami, the decision once more to leave Miami to go back to Cleveland, or, more recently, following Kevin Durant around until he finally decided to sign with the Golden State Warriors, fans and analysts alike cannot help but be swept up into the drama that surrounds a potential blockbuster trade -- and who can blame them?

A big name acquisition like DeMarcus Cousins has the capability to change the entire fortune of a franchise, changing the entire landscape and plotting the course of an entirely new trajectory if the right move is made at the right time. It could mean the difference between winning and losing championships, filling and vacating arena seats, and securing or losing primetime, live television coverage. Essentially, a big name move is a big money move -- literally -- and such moves end up paying dividends (and then some) for years to come.

This season, the most coveted crown rests on the head of a King (and yes, it is very fitting indeed). The name hanging on everyone's lips this season is none other than DeMarcus Cousins, as speculation continues to run rampant as to where he could end up, and various player combinations have been drawn up by other teams, with what they're willing to give up for a chance to welcome the best big man in the game as part of their roster.

Sacramento Kings on the clock with DeMarcus Cousins

While no deal has been decided yet, the fact remains that the Sacramento Kings are on the clock when it comes to moving their All-Star Center. If the Kings don't reach a deal by the summer of 2018, DeMarcus Cousins becomes an unrestricted free agent, at that point, he can go anywhere he chooses, and the Kings will get nothing in return.

On the one hand, Sacramento certainly knows the value that they have on hand in Cousins. It's understandable as to why they have yet to reach a deal -- they want to hold out until the best possible scenario comes along, the one that will net them the most return on their investment, and the one that will allow them to move forward into the future.

There is a downside to this, however. The longer they drag this out and the longer things go without finding a favorable deal, the franchise runs the risk of the clock running out, and having Cousins leave while getting absolutely nothing in return. This ultimately leaves Sacramento with two options: they can take a lesser deal that still has some value, and some young talent for the future, or, they can wait it out and wait for Cousins' contract to expire and hope for the best.

Of these two hypothetical scenarios, the best one for the Kings is to take a bit less than what they may want, ship Cousins off, get something in return for Cousins, and go from there. The fact remains that the Kings have not made the playoffs in over a decade, and, as a franchise they have also failed in their attempt to surround DeMarcus Cousins with the pieces needed to win.

If they think that Cousins is going to stick around once he becomes an unrestricted free agent, the Kings are clearly living in an imaginary kingdom of their own making.

Bottom line: the Kings need to move Cousins as soon as a good deal finds its way onto the table. The last thing they want to do is have Cousins leave of his own volition and get nothing in return -- you know, since that same tactic worked so well for the Thunder with Kevin Durant.

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