The Atlanta Falcons enter their 50th year in the National Football League this season. Since 1966, they have fielded a team every year. During this time, the team has seen 18 different head coaches including the latest hire, Dan Quinn.Also since 1966, the team has had only two primary owners, Rankin Smith Sr. and Arthur Blank. In all this time Atlanta has made it to the Super Bowl only once. In 1998, the team coached by Dan Reeves made the big game. Though not a complete embarrassment, they were beaten soundly by Denver, 34-19. That's it, that completes the history of the Atlanta Falcons in the Super Bowl.

Is 50 years an unusually long time for a NFL team to win at least one championship? The answer is yes and no. The Falcons are one of 13 teams who haven't won a single Super Bowl. On the other hand, three quarters of all the Super Bowls played have been won by nine teams.

So, what am I saying here? Simple. Some teams are more committed to winning than others. And so far, the Falcons belong on the others list.

The NFL is a business

All NFL teams are businesses. It's just that some of these businesses are more intent on giving back -- by winning -- to their long-time fan bases than others. I'm not implying that the players, management or office personnel of all teams don't want to win. That's ridiculous!

They all wantto win.

What I am saying is that the teams who win the most Super Bowls are the teams who spend the most in certain areas at certain times. That's another way of wanting to win. They pay whatever it takes to get the key pieces they know will make a difference on the field. Sure, they bargain shop in areas where the team is strong -- that's just good business -- but if there is a weak spot, its about paying what it takes when a player available can fill it.All teams still have seasons where it all comes together and they win more than norm.

Then, a year or so later, pieces of the team become free agents and the free agents wind up somewhere else -- with more money.

No penalties for not winning in NFL

Since their entry into the league, the Falcons have only had two owners: Arthur Blank and the Smith family. Blank has owned the team 14 years.

In 2002, he bought it for $545 million. As of the end of 2015, the estimated value of the Falcons according to Forbes Magazine is $1.67 Billion. In addition, the annual revenue of the team has risen from $133 million in 2002, to $303 million in 2015.

During the same time period, the Falcons played about 500 ball (118-105-1) and went 3-6 in the playoffs. With the kind of return on investment Mr. Blank has seen on a team that is inept when it comes to playoffs, why change a thing? If its just about making money,they certainly do that.For fifty years the Falcons have excelled at starting over. Bring on a new coach and staff, rahh rahh the fan base about changing, then failing. After about three years, start the process anew.

To this point that strategy has obviously worked very well.

Atlanta Falcons --hope for the future

Like all the other long-suffering Falcons fans, I have hope Mr. Blank is sincere and truly wants to run the organization more like the Pittsburgh Steelers or Green Bay Packers. Organizations that strive to give titles back to the fan base while making money for the shareholders as well.

We all hope but the record so far, isn't any better. 14 years and now the fourth new coaching staff -- excluding interim stints by Wade Phillips and Emmitt Thomas. So far, that's right on the schedule of the old regime.The Falcons have had more than one football coach who was capable of getting to and making noise in the playoffs.

New coach Dan Quinn seems to have the right stuff. Hopefully, he will get all the tools needed to bring a championship to an organization whose fan base deserves their day in the sun.

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