Snapchat teamed up with NFL (National Football League) in order to create a whole new platform that will allow fans that attend games to participate in a global Snapchat story weekly and share with people from around the world their firsthand experiences from NFL stadiums.

Both the league and Snapchat will be using Live Stories alongside with the packaging of photos and video clips on a weekly basis, with some of those videos being shot by fans and “inside acess content” being submitted by NFL.

To contribute to a story users only need to turn on location services for the app in order to recognize at which NFL game or event they are at.

When a picture is taken or a video recorded through the application, it will be presented an option to submit it to the NFL Live Story. These Live Stories will be available for Snapchat users to see for up to 24 hours following each event and the weekly programming schedule will feature all 32 NFL teams. Advertising will going to be incorporate offering brands the ability to present “Official NFL Live Stories that are made specifically for Snapchat. The messaging app will share advertising revenues with the football league, though how the split is going to be made is still unknown.

According to Blake Stuchin, Director, Digital Media Business Development for the NFL, these Live Stories will provide another touch point for millions of fans to connect and share around their passion and experiences while creating a unique vehicle to reach that audience for their trusted partners and sponsors.

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The goal is also to tell the story of what it is like to be at a NFL game from many points of view throughout the day. It is a great second-screen experience to complement live game broadcasts by their TV, digital and audio partners and also a great showcase for all the excitement of being at a NFL game. Apart from all of that this partnership is also an important step in company’s plans to reach their fans wherever they are.

Head of Partnerships for Snapchat, Ben Schwerin, said in a statement, that they are thrilled to partner with NFL and that their users will get an exciting look at what it is like to be right in the middle of the action with the fans and players all season long. It is also a way to bring the company more exposure from the most popular sport in the country.

NFL games were accounted for the top 20 and 45 of 50 most-watched TV shows among all programming in 2014 and according to the Nielsen Company NFL’s 2014 regular season reached 202.3 million unique viewers.