The world we live in is unfortunately full of hate, but luckily there are those beautiful moments where the rays of sunshine on through. Recently, a video surfaced of a young boy - named Keaton James - asking his mum why people find the need to bully other people. The heart-breaking video first surfaced on the personal Facebook page of Keaton's' mum. The video then made a viral impact when it was shared on Instagram and Twitter.

Keaton Jones' viral video

Keaton Jones mum, Kimberly, posted the video on her personal Facebook page.

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Keaton was apparently sheltering in her car after he requested that she come get him as he was too afraid to go to lunch. In the Facebook post, she wrote that she had filmed Keaton at his request.

In the video, Keaton explains that kids at school bullied him by calling him ugly, making fun of his nose and told him that he had no friends.

During the video, young Keaton is in tears asking, "Just out of curiosity, why do they bully? What's the point of it? Why do they find joy in taking innocent people and find a way to be mean to them? It's not ok."

Celebrities support Keaton

After the video crossed over to Instagram, it caught the attention of Katy Perry, Victoria Beckham, Justin Bieber, Cardi B, Snoop Dogg, and other celebrities.

The #standwithkeaton is one of the newest hashtags that have surfaced on social media. Many celebrities are standing with Keaton, asking their fans to stand with the young boy and to stand against bullying.

Justin Bieber retweeted the video from Snoop Dogg's page, and wrote; "You got a friend in me Lil bro! Hit me on dm and we can chat!!! Love you buddy!!" Bieber then went on to endorse the anti-bullying message to his 94.6m Instagram followers.

The video went on to be viewed by celebrities on Twitter, where many had their say; sending love, strength, and messages of happiness to him and his family, amongst them was Nickelback, Chris Evans, Terry Crews and many others.

Chris Evans went as far to invite both Keaton and his mum to the "Avengers" premiere in LA next year; "Stay Strong, Keaton." Evans wrote, "Don't let them make you turn cold. I promise it gets better."

Demi Lovato, one celebrity who is never afraid to speak her mind, posted to her millions of followers that she stood in support of Keaton Jones [VIDEO]; "There are so many people who come out of bullying so much stronger and you will be one of them!!"

Keaton was also honored by the Tennessee Quarterback Jarrett Guarantano who visited Keaton on Sunday.

Guarantano posted his encounter with Keaton to his Twitter account saying; "So I got the chance to spend the day with my new best bud Keaton. It was unbelievable to get to know him and realize that we have a lot in common. This dude is very special and has changed my life forever. Now I have the little brother I always wanted! God bless you my man." Several other Tennessee players are scheduled to visit Keaton.

Many thanks to Facebook

Kimberly, Keaton's mum, took to Facebook again to write another public post:

"Friends, overwhelmed is the understatement of the world right now. I love each of you for what you are doing, but there is literally no way i can respond or even read all of the messages." Kimberly wrote. "I'm not trying to be rude, or ungrateful, I'm just overwhelmed & at the end of the day, this isn't new for us, & we still have to truck on thru the day to day."