We aren’t even a quarter of the way through the century, but it looks like the “urban attraction” of the 21st century will be arriving in Berlin next year, and later popping up in various cities around the world. This is the ambitious project of The Giant Company and German studio Dan Pearlman: part museum, part art installation, and part educational experience.

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What is The Giant statue?

The first of its kind will be known as The Giant, and it’s a moving, talking, blank canvas that will be able to recreate any person in the history of mankind on its generic humanoid structure thanks to its covering in LED lights. The human shape stands nearly 115 tall, about the height of a 10-story building. Although at first glance it doesn’t look like anything to write home about, its arms can move and its eyes can open and close, and virtually any person can be recreated through the thousands of LEDs found on its surface.

Behind The Giant, there is an observation deck at shoulder level, where you will no doubt be able to get some of the best views of Berlin.

Attractions Management - Exclusive: Giant attraction to offer ... - attractionsmanagement.com
Attractions Management - Exclusive: Giant attraction to offer ... - attractionsmanagement.com

How will it be used?

The plan is to construct similar giant statues in 19 other major cities around the world in years to come. Just for example, The Giant statue could be used to create a 10-story image of famous musicians, athletes, movie stars, important historical figures, and even ordinary people visiting the monument. It can also be used for advertising and publicity, and unique light shows.

The base of The Giant statue in Berlin will be used as a sort of museum with elements of multi-media entertainment, and is also where people could get their faces filmed to be displayed larger than life on this fascinating piece of art and technology.

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No official word yet on where the other 19 Giant statues will be constructed after Berlin in 2017, but the plan is to have them in the world’s most important cities. So taking a guess, I’d say we’re looking at cities like New York, Rio de Janeiro, London, Tokyo, and the world’s other major cities.

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