After registering a notable decrease in sales and reporting its slowest growth ever, Apple is trying to shake things up a notch and enter the world of reality television. The brand announced that they would be working on an unscripted show earlier this year, but now the show has a name and it is called Planet of the Apps.

The real Silicon Valley.

From the information available so far, it is clear that Planet of the Apps will play out much like the technological version of Shark Tank.Participants of the show will have a chance to create and showcase their personal app ideas and according to the show's website, it will act like a "launch pad and accelerator for exceptional developers".

Some of the best Venture Capitalists in the world will be involved in the judging process and they will look to invest up to 10 million dollars on the best ideas. The winning app will also receive a featured placement in the Apple app store.

The search is on.

Apple put out an open casting call earlier this week seeking 100 of the world's most talented app creators. The creators of the show asked prospective participants to send in relevant information about the app they would like to develop during the show.

They were also asked to submit a one-minute profile video that would offer the creators information about the team behind the app.

The Co-CEO's of Propagate, the production company responsible for creating the show, launched a press statement in which they said "Over 2 million apps are available on the App Store, with new apps published every day. Planet of the Apps will give app creators the chance to break through and share their ideas with the world.

This is an exciting format that taps into what is driving culture today. We can't wait to see the groundbreaking ideas accepted for the show and watch them grow into viable businesses".

The timing of it all.

There is no doubt that Apple has a golden arm when it comes to pitching and executing new ideas. The brand has made a mark by being revolutionary in their approach to nearly every field they venture into.

The only problem is that reality television has been played to death at this point, and the fact that the company diversifies into this unique area during their most difficult year could mean trouble. Either reality television will end up bringing Apple down, or Apple will manage to rejuvenate the saturated genre. Only time will tell.

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