A new ride based in the animated movie Frozen has opened at Disney’s Epcot. The highly anticipated “Frozen Ever After” attraction opened to tremendous fan-fare Tuesday morning.

Less than an hour after opening, the estimated wait time for guests was as high as 300 minutes, or 5 hours. At one point, the line wound its way past Epcot’s Norway pavilion into the China pavilion.

For those who don’t want to wait in line, here is a video posted to YouTube that takes you through the experience.

The movie Frozen was released more than two years ago and shattered box office records, earning over $1 billion. Ever since, Disney has been able to capitalize on its success with video games, t-shirts, and other merchandising. The characters have garnered international recognition.

Characters come to life

With such popularity, Walt Disney has also been able to strategically integrate many Frozen characters into the company’s theme parks, cruise ships, and resorts. Anna and Elsa can be found roaming Walt Disney World interacting with guests, singing in shows and walking in parades. Other Frozen-themed performers are also found throughout the Orlando park.

Disney’s commitment to the franchise

The"Frozen Ever After" attraction is the film’s first permanent ride in the world.

Located within Epcot’s “World Showcase,” "Frozen Ever After" replaced the classic Maelstrom boat ride. While the new attraction still uses boats, it features locations from Frozen’s fictional kingdom Arendelle, like Troll Valley and the Ice Palace.

Like going inside the movie

According to the Disney Parks blog, guests first encounter Queen Elsa during the “Summer Snow Day” celebration.

She uses her magical powers to create a “winter-in-summer” day for the kingdom. For the ride’s soundtrack, composers Bobby Lopez and Kristen Anderson-Lopez created new lyrics to the Frozen film songs. Also, the original cast of the movie lent their voices with dialogue and singing for the attraction.

A snag on opening day

The first day of operations didn’t exactly go as planned. The four-minute ride was running for about two hours before Disney staff told guests there were technical difficulties. Visitors waiting in line were given the option of staying or taking a FastPass to use later.

The grand opening of the “Frozen Ever After” attraction at Epcot comes in the wake of the unfortunate death of a two-year-old boy by an alligator near Disney’s Grand Floridian Hotel. The company has since updated its warning signs to alert guests of the deadly reptiles.

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