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Although he may do a cameo in the new Baywatch movie, in his new AXS TV series, David Hasselhoff has moved on from the beach.

Instead of playing it safe and doing another TV hero, the actor plays a highly farcical version of himself – if this self was living in London desperately looking for acting work after going through his fifth divorce, filing for bankruptcy and then finding out he conceived a now-grown son in 1989 during the fall of the Berlin Wall.

But I digress.

Hoff the Record is a six-episode TV series for Mark Cuban’s AXS TV network. Cut to Hasselhoff in London with a newly-assigned Brit agent, personal trainer and personal assistant.

This is slightly reminiscent of the Emmy nominated Episodes, the UK-scripted Matt LeBlanc series in which LeBlanc, along with Brit actor imports, plays a version of himself starring in a TV show. Eventually, that show is transported back to the US.

However, Hoff the Record is not about starring in a TV show, instead it’s about Hasselhoff looking for his next job and/or starring role. In truth the 63-year-old actor is taking the Mickey out of himself at mid-life. Hoff is a fictional, over-the-top look at the star of pop culture TV shows trying to live up and live down his TV image because he needs to work. Hoff is scripted but shot in the style of a reality show with jerky starts and stops and all those now-familiar face-the-camera narratives from the cast.

The actor admits he wasn’t so sure it would work but now feels he has a good product ready for debut.

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“When we shot Hoff the Record, we didn’t know if it would work or not,” he told blastingnews.com.

“We showed the trailer at the wrap party and we looked at each other and said, ‘Are we too close to this? Is it really funny?’  The cast and the crew all loved it but they were so close to it. Then I showed it to the Weinstein (production) Company and they loved it.”

“It’s basically my life times ten, instead of one ex-wife, I have five. Everyone who see’s The Office or see’s Ricky Gervais, will get this,” he says.

While that may be true, there are some cringe-worthy moments in which the joke is played out too long. For example, when Hasselhoff’s newly-discovered son, Dieter Hasselhoff (Mark Quartley), puts on the red Baywatch shorts and jacket, then acts out a rescue from the show complete with noisy fake resuscitation while thinking he’s all alone in a hotel room (but the actor’s assistant (Ella Smith) has just come in) then proceeds to give CPR to a plastic safety device, the scene feels un-ending.

Other moments can be humorous, including a discussion the actor has with his trainer (Brett Goldstein) regarding becoming a UN Ambassador. “I brought down the Berlin Wall; I can bring down the wall in Palestine. I can bring down the Great Wall of China. I know it’s great but I can bring it down.”

Or when Hasselhoff’s Brit agent (Fergus Craig) calls the UN to try to get him a Goodwill ambassadorship. “We are available to be in Sierra Leone tomorrow.”

Other moments have a comic truism, such as when the actor agrees to perform two songs for questionable “community leader” in Eastern Europe, en route to the obvious dictator’s home he asks the driver “what do you do for fun?”  This while the camera points to guns on the front seat and quick shot to Hasselhoff, as he raises a knowing eyebrow upon seeing them.

Overall, the weak or strong point of Hoff the Record is whether audiences will accept this version of him as a vain, dumb, clueless actor and the adventures of what he did next or turn off because not even farce are this far out.