Public health officials have been looked "upon" for years for guidance and advice on how to quit smoking. The standard operating procedure is to explain to the smoker that they have an insatiable addiction to nicotine. In the same breath, they tell you nicotine is as addictive as heroin, they offer the very same nicotine in the form of an "approved" transdermal patch or gum. You can do it, they exclaim. What they really mean is: do as you're told.

The problem with obedience

Doing as you're told is a natural state when you're seeking guidance from those who are "in charge," why would you question their authority?

After all, they are the experts, and you're looking for help. Simple misdirection of blame seems to be a well accepted public health practice. They don't point out that the rate of success experienced with the patch and gum may be a dismal 3 - 7%, and the status quo is to place blame on you if you fail. If you've taken the step to choose not to smoke and failed, it's your fault. "Keep trying" is a highly popular passive-aggressive phrase. Meanwhile, you've still got to figure out a way to stop smoking.

There are other choices

The market is full of quit smoking methods from the patch, gum, and drugs like Chantix. Acupuncture and hypnotism are also choices people have made to try to stop the tobacco habit.

In the past ten or so years the e-cigarette has evolved from what some thought was a novelty to a full blown working example of ever-changing technology. Embraced by Public Health England, vaping products are almost ignored as a way to quit smoking in the United States. Consumers are making a choice to quit or reduce their tobacco use with vaping products, finding success where other products have failed.

Guilt is a public health product

Guilt seems to be the public health product of choice. Most of the attention by the media is focused on misinterpreted studies and false statements. The claims of "there just isn't enough research" by health officials isn't taking vaping products seriously. Instead of embracing them as an alternative, many health officials and media are choosing not to seek out the science and research.

Making a smoker "feel" like they failed in their quest to stop smoking. They don't tell you nicotine is not the addictive source of tobacco. Instead of helping smokers make an educated decision with vaping products as an alternative to tobacco, they prefer their ever-popular "do as you are told" method.

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