Rappers almost always get, well, a bad rap. Whenever they're featured prominently in the news, it's not unusual to see them wearing the latest in orange jumpsuit attire or handcuff wrist accessories. Not so anymore. Today we are seeing a group of rappers who are using their platform to inspire people, especially millennials, to get out and vote. Last Friday, rapper Jay Z and his wife Beyonce gave a concert in support of and big endorsement to Democratic candidate Hillary Clinton. Last night, Chance the Rapper certainly embodied the new wave of political involvement sweeping through show business when he personally led a crowd of thousands to vote.

Chance the Rapper uses Twitter to rally his followers

The event was tweeted out to Chance the Rapper's over 2.3 million followers under the hashtag #paradetothepolls. Thousands showed up for the campaign concert he gave, and then stayed to participate in the get out and vote campaign. Proving he is a boots on the ground type of leader, Chance the Rapper walked with the multitudes through the streets of Chicago. He motivated the crowd, but at the same time managed to keep everything peaceful.

An avid supporter of Clinton, Chance the Rapper's parade was not designed to be a partisan affair. His primary purpose was not to sway citizens to vote one way or the other, but to make sure they understood that in an election race that is tracking so closely in the polls, every single vote counts.

Although the crowd was diverse in culture and age, it clearly succeeded in attracting the young demographic that he was targeting. In many cases, this was the first time some of them were interested enough in an election, or old enough, to go to a polling site and vote.

Social media role in politics growing by leaps and bounds

Although Hollywood celebrities and musicians have always been pretty vocal about their political leanings, this election illustrates just how much social media has become a viable and important part of the 2016 Presidential election. In yesteryears, it would be days or weeks before word got around the country whom a particular entertainer was learning towards.

Now it's almost instantaneous. And it's starting to be obvious that anytime someone can get a message to over 2 million potential voters in a second, it is clear that in future elections, prioritizing social media strategies will be a major concern for candidates and their campaign managers.

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