Getting kids to eat healthy snacks can be a task that parents dread especially when you can't monitor what they are having. Luckily and just in time for back to school Justin’s maker of a variety of nut butters, snacks and organic peanut butter cups, has launched the world’s first non-perishable fruit and nut butter pairing. The new Peanut Butter and Banana Chip Snack Pack joins old favorites such as Maple Almond Butter + Pretzels, Chocolate Hazelnut Butter + Pretzels, and Classic Almond Butter + Pretzels.

Snack without guilt

Justin Gold the founder of Justin’s felt that since their snack packs launch last summer was so very successful it was time for a new addition.

Justin’s which launched in Gold's kitchen in 2004, has always been conscious of it’s impact on society. So once again took into consideration the mass market they hoped to appeal to and made the snack pack gluten free. They also considered nutrition for the end user thus the product contains five to six grams of protein, 220 grams of potassium, 3 grams of fiber and about 200 calories. Gold has also stated that peanut butter and bananas are the perfect pairing. Well it has been stated that it was one of Elvis' favorite snack.

Made with the earth and consumers in mind

This new launch is a part of the Made to Matter Handpicked by Target collection which joins together 20 purpose driven brands that want to make sustainable, natural and organic items easily available to customers.

To that end Justin has priced the snack pack at $1.99. Some of the participating brands are Justin’s, Meyers, Seventh Generation, Honest, Annie’s and Method.

The program which began in 2014 has five product criteria that includes reduced sugar, scaled down packing to decrease waste, dietary and allergen restrictions.

The snack pack is made in recyclable trays, free of additives, artificial flavorings, chemicals or preservatives. Although they are now only available at Target they will hit the shelves at other retailersstarting early 2017.

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