Rae's makeup brand is called ITEM Beauty. The line has various beauty products such as gel cleansers, moisturizers, lip products, mascara, and eyebrow pencils. In addition, they have various concealers, blush, and more fun makeup products. According to their website, all the makeup is dermatologist-tested without "bad stuff" such as talc, parabens, or mineral oil. Additionally, they say all their products are made with love.